Can't tell me this isn't THE HOST!!!!

In the Cloverfield trailer on the wall you will see a paddle marked AKM hanging next to a map. AKM in the real world is an honor society formed in 1937. Typically, honor societies do not use paddles as part of their induction and or promotion. However frats and sororities do. AKM or Alpha Kappa Mu is an honor society and not a frat or sorority. So therefore we are speculating that the paddle is a fake and is a significant clue.

Obviously, you can find anything on everything on the net. But based on clues on the slusho.jp site and clues throughout the trailer, we can only speculate, perhaps other's can build on the clue;

(A)LPHA - In its smallest form ALPHA means the beginning.

(K)APPA - A disgusting water deity fom Japanese lore. They have a turtle like shell, webbed feet and hands, a duck bill and their favorite meal is horse and children. The most notable feature of the kappa, is a liquid-filled cavity. The creatures derive incredible strength from these liquid-filled holes, and anyone confronted with one may exploit this weakness by simply getting the beast to spill the water (Slusho ingredient?) from its head. Once the liquid is depleted, the monster is seriously weakened and may even die. Other tales say that this water allows Kappa to move about on land, and once emptied, the creatures are immobilized. Kappa do not like explosions or fire and detest metal objects.

(M)U - MU is a mythical vanished continent fabled to be off the coast of Japan. MU has been used in many stories including those of H.P. Lovecraft and the Cthulhu Mythos.